❤︎ Packaging

❤︎ OOH

❤︎ Social

❤︎ Stunt

Hershey’s

In 1989, Hershey’s debuted a new line of premium chocolate bars crafted for a richer, smoother taste experience. Symphony bars build on this idea with an elevated twist on classic milk chocolate.

Integrated Campaign

Problem: The Hershey's Symphony line is lacking when it comes to overall awareness of the product. There is not enough flavor variety, making it harder for consumers to find one they enjoy.

Solution: Cater to a wider audience and create overall awareness by expanding on the available flavors and rebranding Hershey’s Symphony line.

Packaging

OOH

Social

Click the posts for your playlist.

Stunt

Tickets will be handed out at the booth with every chocolate bar purchase.